We create all the content artillery and tools so your sales team closes more and faster.
The sales deck is 2 years old and nobody updates it. AEs improvise in every meeting with inconsistent results.
When a buyer mentions competition, sales doesn't know what to say. Battle cards solve this.
The same objections appear in every deal. Without a guide, each rep improvises and some close, others don't.
Sales presentation with the right message, converting structure and adapted to each ICP segment.
One-page documents with value proposition, use cases and social proof for each customer type.
For each main competitor: who wins when, how to position yourself and responses to the most common comparisons.
The 10-15 most frequent objections with proven responses. In the language sales uses, not marketing.
The product demonstration flow designed to generate maximum impact based on the buyer's profile.
Outreach, follow-up and closing templates aligned with positioning and adapted to B2B context.
We review current materials, listen to sales calls and interview the sales team. Week 1.
We identify which materials are missing, which are outdated and which objections have no response. Weeks 1-2.
We create all agreed deliverables with iterative reviews and feedback from the sales team. Weeks 2-3.
Training session with the sales team to ensure adoption. Delivery of all materials. Week 4.
In whatever format works best for your team: Google Slides, PowerPoint, Notion, PDF or whatever you use. The goal is for materials to be used, not archived.
Highly recommended. Sales enablement materials are the translation of positioning into the language of sales. Without base positioning, materials will be generic. We can do both projects sequentially.
Usually 3 to 6 main competitors. More than that tends to be counterproductive because reps don't use them. Better few and very good than many that nobody reads.
Yes. Many PMM as a Service clients include sales enablement material production as part of the recurring monthly work, especially when there are new products or segments.
First consultation at no cost. Response within 24 hours.
Talk about sales enablement →